Turning Expertise into Content: Meet Oanh, Junior Brand Content Manager at Kinvent

At Kinvent, content is more than communication; it is a way to bring our brand to life, support our audiences, and create useful resources for professionals in the field. Behind this work are people like Oanh, who combine curiosity, creativity, and strategy to make every piece of content meaningful.

With a background in digital marketing and e-commerce, Oanh joined Kinvent to turn her passion for content creation into impact.

An international journey shaped by curiosity

Oanh Nguyen is originally from Vietnam and moved to France in 2019 to continue her studies after high school.

She graduated from IÉSEG Lille with a Master’s degree in Digital Marketing and E-commerce, completed through a work-study program and finished in 2024. In March 2025, she joined Kinvent as Junior Brand Content Manager, a role that perfectly matches both her specialization and her passion for content creation.

Creating content that serves the brand and the field

At Kinvent, Oanh’s role is to create content that reflects the company’s DNA while providing valuable resources for different audiences.

Her scope is broad and varied:

blog articles
social media content
webinar and e-book landing pages
creative campaigns
editorial projects with purpose

No matter the format, the goal remains the same: to create content that is useful, engaging, and aligned with real needs in the field.

A role driven by continuous learning

What Oanh enjoys most about her work is the constant learning.

“That’s something that really fits my personality.”

Since joining Kinvent, she has learned a great deal about sports, physical therapy, and the growing role of technology in everyday professional practice.

She works closely not only with her own team, but also with physiotherapists and sports professionals, which allows her to better understand their needs and create content that brings real value.

“I’m lucky to be able to interact directly with them and turn their needs into useful knowledge resources.”

Innovation in products and in the way of working

For Oanh, one of Kinvent’s biggest strengths is innovation, not only in the products, but also in the company’s mindset.

Client needs are constantly evolving, and technology plays an increasingly important role in helping healthcare and sports professionals in their daily work. At Kinvent, this means constantly adapting, learning, and staying ahead.

“In content creation too, it pushes us to stay curious, creative, and continuously improving.”

Reviving the blog as a strategic resource

Among the projects she is most proud of, one stands out: the revitalization of Kinvent’s blog articles.

The goal was to turn the blog into a true content hub for Kinvent’s different audiences. To make that happen, the team revisited the editorial strategy, improved writing quality, and increased the number of articles published each month.

“The first results are already very encouraging, and we want to keep building on that momentum.”

For Oanh, this project reflects exactly what she loves about her job: creating content that is not only well-crafted, but also genuinely useful.